Your cycle, with more well-being
Every cycle is different. We support you through the days when cramps, mood swings or bloating can affect how you feel, with formulas designed to support your well-being throughout the month.
The diagnosis
In 2023 I was diagnosed with endometriosis. It wasn’t just a diagnosis: it was the beginning of realizing I had spent years not understanding my own body. At first I didn’t really know what it meant, or how it would change my life. Like many women, I had learned to normalize pain —if I had cramps, I took something and went on with my day. No one had ever taught me to care for my whole cycle, to prepare before the pain arrived. That diagnosis forced me to completely change the way I saw my body.
A body I didn’t recognize
During that time I also gained a lot of weight and felt very uncomfortable in my own body. I didn’t really know what was happening to me, and I didn’t understand the importance of balancing my hormones and learning to listen to what my body was telling me. It was one of the hardest parts of the process for me to understand —and it’s also part of why today I care so much that Aurah helps you understand the why behind what you feel, not just cover up the symptom.
The search
When I started looking for what could help me, I felt completely overwhelmed. There were dozens of supplements, but almost none explained what each one was for, or how it connected to what I was actually feeling. I bought things without knowing if they were right for me, without understanding what they were doing for my body. And I knew I wasn’t the only one —most of my friends were going through the same thing: cramps, mood swings, fatigue, insomnia, and none of them really knew where to start.
Why Aurah was born
That’s where the idea for Aurah was born: a safe space, made by women for women, where you wouldn’t have to guess. A brand that understood what we feel, because we live it ourselves. That we’re not exaggerating, that we’re not crazy. I wanted every formula, every product page, to explain the why: why you feel what you feel, how each ingredient can support you, and how to know if it’s right for you. So that finding your formula would be easy to understand, not one more maze.
A team, not just an idea
Aurah started as my idea, but today it’s much more than that. We’re a team of women who work every day to give our best to each customer and to this community. I could never have built any of this on my own —every formula, every message, every detail of Aurah carries the work of a team that believes in this as much as I do.
A 100% Mexican brand
From the start I was very clear that I wanted to create a 100% Mexican brand. A brand that wouldn’t stand still, but would grow and improve along with every woman who is part of this community.
Aurah is, above all, the brand I would have needed in 2023. Today I’m building it with you, and we keep growing together, step by step.
— Cecile Fanghanel, founder of Aurah Pharma
