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Notice on privacy
Comprehensive privacy notice · Last updated: October 27, 2026
In compliance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and its Regulations, AURAH PHARMA provides this notice to inform you, clearly and transparently, how it collects, uses, stores and protects your personal data.
- We only ask for the data needed to process your purchase and assist you.
- Your health data is only requested if you choose to use the optional telemedicine service, and it is handled with strict confidentiality.
- We do not sell or rent your data. You can access, correct or cancel it, or object to its use, whenever you want.
Party responsible for your personal data
FARMACIAS MAGISTRALES, S.A. DE C.V. (RFC FMA1204194R5), owner of the brand AURAH PHARMA, with its address at Calle La Loma No. 45B, Col. Santa Úrsula Xitla, Alcaldía Tlalpan, C.P. 14420, Mexico City, is responsible for the processing, protection and confidentiality of the personal data you provide through its digital platform, mobile applications and any other electronic or physical means related to its services. In this notice, «AURAH PHARMA» refers to that company.
For any matter regarding your data, write to us at contacto@aurahpharma.com.
What personal data we collect
- Identification and contact. Full name, phone number and email address.
- Delivery. Shipping address: street and number, neighborhood (colonia), postal code, borough or municipality, state and delivery references.
- Invoicing. Only if you request an invoice: tax status certificate (constancia de situación fiscal), CFDI use, tax regime and email address.
- Purchase and payment. Products, amounts, payment method and order status. Your card details are entered directly on the payment platform and Aurah does not store them.
- Creators and distributors. If you apply to either of these programs: name, contact details, social media, city or work area and, only if the collaboration goes ahead, tax and payment information.
- Browsing. IP address, device and browser type, pages visited and cookie data (see the Cookie policy).
- Sensitive data (health). Only if you voluntarily choose to use the optional telemedicine service. Because it is sensitive personal data, we handle it with strict confidentiality and enhanced security measures. If you take the «Find your formula» quiz, what you share is used solely to suggest a combination to you.
What we use your data for
Necessary purposes (without them we cannot provide the service):
- Processing, tracking and shipping your purchases.
- Issuing the corresponding invoice.
- Complying with legal and regulatory obligations.
- Providing you with personalized customer service.
- Coordinating the optional telemedicine service, only when you choose to use it.
- Evaluating your application and managing the relationship, if you apply to the creator or distributor program.
Additional purposes (you may decline and your purchase is not affected):
- Sending you informational, commercial and promotional communications, always with the option to unsubscribe at any time.
- Measuring site usage, improving the site and showing you relevant advertising on search engines and social media, only after you accept the cookie notice.
If you do not want us to use your data for the additional purposes, write to us at contacto@aurahpharma.com or use the unsubscribe link in our messages.
Who we share your data with
AURAH PHARMA may share your personal data only in the following cases:
- With the logistics provider responsible for shipping your order.
- With health professionals, only if you use the optional telemedicine service. The video call takes place on Zoom, which acts as a technology provider and has its own privacy notice.
- With suppliers or third parties that support the operation of the platform (for example, payment processing, site hosting, email, messaging and, once you accept the cookie notice, analytics and advertising), under confidentiality agreements.
- When required by competent authorities, in accordance with applicable law.
Under no circumstances will AURAH PHARMA market, sell or rent your personal data to unrelated third parties without your express consent.
Your ARCO rights and how to exercise them
You may exercise at any time your rights of Access, Rectification, Cancellation or Opposition (ARCO). You may also revoke your consent or limit the use of your data.
Send a written request to contacto@aurahpharma.com including:
- Your full name and a means of contact.
- A clear description of the data regarding which you wish to exercise your rights and which right it concerns.
- A valid official ID.
AURAH PHARMA will respond within a maximum of 20 business days.
Use of cookies and similar technologies
Our platform may use cookies, web beacons and similar technologies to improve your experience, analyze browsing patterns and offer you personalized content. We activate them when you accept the cookie notice; more details in the Cookie policy. You can disable them in your browser, although this may limit how some site features work.
Minors
Our services are intended for people over 18 years of age. We do not knowingly collect data from minors; if we discover that we have, we delete it.
Retention and security
We protect your data with reasonable administrative, technical and physical measures to prevent its loss, misuse or unauthorized access. We retain it for as long as necessary for the purposes of this notice and for the periods required by applicable law.
Changes to the privacy notice
AURAH PHARMA reserves the right to modify or update this notice at any time to reflect legislative or regulatory changes or changes in the provision of its services. Any modification will be communicated through www.aurahpharma.com.
If you believe your rights were not respected
Write to us first: we want to resolve it with you. If you still believe your right to data protection was violated, you may go to the competent authority on personal data protection.
Acceptance
By using the AURAH PHARMA platform, you acknowledge that you have read, understood and consented to the terms set out here for the processing of your personal data.